Best Business Practices in the Midst of Uncertainty

November 21, 2025 | 10:00am PST / 1:00pm EST

In this session, Charlie will discuss the current and future economic conditions in Canada and the US, as well as their implications for the green industry in 2026. He will explain how garden centres and growers can still compete effectively during a time of uncertainty caused by shortsighted US trade policy, rising commodity prices, and consumer confidence that is showing signs of weariness.

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About Dr Charlie Hall

A native of North Carolina, Dr Charlie Hall received a B.S. in Agricultural Economics from the University of Tennessee in 1984, a Master’s Degree in Ornamental Horticulture and Landscape Design from the University of Tennessee in 1986, and his Ph.D. from Mississippi State University. He began his academic career at Texas A&M University in 1988, where he spent 13 years on the faculty before joining the faculty at the University of Tennessee in 2002. In August 2007, Dr. Hall returned to Texas A&M University as Professor and Ellison Chair in International Floriculture.