From "Stopgap Job" to "Career Destination"
Mastering Recruitment & Retention
This webinar series is designed specifically for landscape business owners and managers who are tired of the "revolving door" of staffing. Over three sessions, we will move beyond basic job descriptions and dive into the Career Advancement Plan (CAP)—a strategic framework that transforms your business from a temporary paycheck into a professional destination.
What You’ll Gain: The Series Learning Outcomes
By the end of this three-part series, you will have the tools to:
- Neutralize Recruitment Hurdles: Attract high-quality candidates by showcasing clear, structured growth paths from day one.
- Boost Retention: Give your best employees a reason to stay by mapping out "Depthical Moves™" and lateral growth that keeps them engaged.
- Eliminate Wage Guesswork: Align your pay scales with transparent milestones, ensuring your compensation is both competitive and tied to actual value.
- Develop High-Performance Culture: Turn your managers into coaches who use accountability and weekly rhythms to drive results.
March 11, 2025 | Class 1: The Foundations of a Career Advancement Plan
Career growth doesn’t happen by accident—it requires a structured plan. This session introduces the building blocks of a Career Advancement Plan and why they are the most powerful tool for employee motivation and development.
We cover:
- What a Career Advancement Plan is and why it works
- Creating three-dimensional career paths with vertical, lateral, and Depthical Moves™
- Identifying the skills, values, and contributions that distinguish top performers from underperformers
March 18 2025 | Class 2: Designing Clear Roles, Skills, and Pathways
Once the foundation is established, organizations must define the tactical steps that enable career advancement. This session walks through how to build out job duties, skills, pay, and titles in a way that is transparent, equitable, and motivating.
We provide tools for:
- Defining job duties and skills with clear expectations and above-and-beyond opportunities
- Structuring promotion schedules that deliver quick wins and avoid stagnation
- Aligning pay rates with both market benchmarks and added employee value
- Building job titles and levels that signal growth and specialization
- Embedding company values into every level of the advancement plan
March 25, 2025 | Class 3: Coaching for Continuous Growth
The best career plans are useless without ongoing communication. This session equips leaders to use the Career Advancement Plan as a coaching tool, ensuring employees stay motivated and accountable.
We help you establish:
- How to set clear expectations through accurate job descriptions and aligned goals
- A rhythm of weekly coaching conversations that drive growth and development with conversation guides
- Accountability systems using metrics, observations, and individualized goals
- Practical techniques to keep the Career Advancement Plan visible and central in daily management
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Neal Glatt
Sales & Strategy
Neal Glatt is a John Maxwell Certified speaker whose background in leadership and sales training has helped countless companies in his 15+ years consulting.
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