FloraCulture International March 2026

As Valentine’s Day approaches, pressure across the cut flower supply chain is already being felt.

Our latest issue of FloraCulture International arrives following the AIPH Meeting in Sydney, where global industry discussions and announcements have been shaping the current direction of the sector.

Across the global ornamental horticulture industry, the indoor plant category is entering a more mature phase, not defined by a single trend, but by a combination of economic pressure, production realities, evolving consumer expectations and the way the industry communicates value. In this issue, we explore how growers, breeders, retailers and industry organisations are adapting, not just to remain visible, but to remain viable.

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